Up in the Air (2010)

Finally a movie for every middle-class executive who spends half his/her life in the air. My favorite part of this trailer is how well it sells itself to that demographic. Notice the subtle cues:

:53 – Tricks of the trade – getting through security
1:08 – Red Carpet Club
1:12 – bragging about miles (call back to American Psycho anyone?)
1:33 -Uh oh, Hilton robe shot
1:44 – Suggestion of isolation because of traveling

Then we go into any traveling man’s fantasy which is hooking up with a similar travel-woman. Towards the end of the trailer we heard Clooney’s raspy voice tell us about how relationships are weight in our lives and that the less relationships you have to carry the lighter you are, thus the more you’re living. I can tell you what’s going to happen at the end of this movie right now, George Clooney’s character who has become in love with his lifestyle of escaping relationships and flying all the time falls in love with a chick and realizes he can’t live how he does and be with her. He quits his job and starts a new life.

This Trailer, although a refined seller that will likely bring in its needed demographic, does not bring anything new to the table. I’m not saying this movie isn’t a new You’ve Got Mail, I just think this isn’t any Jerry McGuire.
Bottom Line:

This is a date movie for 30-somethings that want to beat around the bush before hopping to it. Because I’m not 30-something and have taste, I will not watch this movie.

Popularity: 6% [?]

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